The Kelley Blue Book Brand Image Awards recognize automakers whose model lines of cars, trucks, and SUVs create enthusiasm among shoppers. Brand image isn’t just about consumers being aware that a brand exists. The automakers that are awarded here have brand images that can excite and attract new car shoppers. And doing this is essential when it comes to success in the marketplace.
Here are this year’s 13 Brand Image Award winners, based on Kelley Blue Book data from our annual Brand Watch Study.
About the Brand Image Awards
New cars, trucks, and SUVs represent a lot more than mere transportation. They serve as ways for consumers to say something about themselves while going from Point A to Point B. For many drivers, the goal is to get away from it all. For others, an SUV is essential for an active outdoor lifestyle. And for others yet, having an all-electric vehicle is the ultimate goal.
With this wide variety of shoppers’ interests, gauging this popularity is no easy task. The Kelley Blue Book Brand Image Awards use the opinions from more than 12,000 in-market, new-vehicle shoppers. These are informed consumers who each extensively research their vehicle purchase on KBB.com. We follow this audience through our annual Brand Watch Study, which compiles consumer trends and attitudes on new vehicles available today.