Why car brands soon won’t matter any more
We, as a nation, are wedded to our car brands. Even those people who think they don’t care that much about cars, those who claim that their wheels are just an A-to-B device, at some level are invested in the brands that they choose.
I remember well, chatting to one celebrity radio presenter, who swore blind that he had no interest in cars, nor what his choice of car said about him or his personality. However, when asked what car he drove, the response was: “A VW Golf. I’ve always had Golfs…”
In 10 years’ time, though,
