Danilo Frilling

Why car brands soon won’t matter any more

Rover car badge
Rover car badge

We, as a nation, are wedded to our car brands. Even those people who think they don’t care that much about cars, those who claim that their wheels are just an A-to-B device, at some level are invested in the brands that they choose.

I remember well, chatting to one celebrity radio presenter, who swore blind that he had no interest in cars, nor what his choice of car said about him or his personality. However, when asked what car he drove, the response was: “A VW Golf. I’ve always had Golfs…”

In 10 years’ time, though,

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Retracing the Detroit Grand Prix in a McLaren Senna

There is a teenage girl sprawled out on the concrete immediately behind the gold-edged rear diffuser of the $1.1 million McLaren Senna in which I’m sitting. She has just hit the car.

Well, it’s a “car” in the same way an F-22 Raptor is a “plane.” The fact is true, but the descriptor somehow misses the point. To me, at this moment, the Senna feels like a mobile Faberge egg—exquisite, fragile, and damn near irreplaceable. I’m frankly wishing that my signature was no longer the one on the loan agreement from McLaren Automotive.

Worst of all, I see it … Read More

Tesla has a huge lead over other automakers. See how the electric-car company’s brand became so mighty.

Tesla CEO Elon Musk has built Tesla into one the most powerful brands in the world.
Tesla CEO Elon Musk has built Tesla into one the most powerful brands in the world.

Jae C. Hong/Associated Press

In the car business, it’s often said that brands are grand, but products pay the bills. In other words, you can capture or retain customers with what your company stands for, but long-term, if you don’t have great vehicles, you’re going to have a problem.

For almost its entire history, more than 15 years, Tesla has inverted that wisdom. A few years ago, the carmaker was barely selling any vehicles relative to its global competitors. Last year, Tesla delivered only

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Car malfunction sparked massive Apple fire, which swells to 26,000 acres

A massive vegetation fire that was sparked Friday afternoon by a malfunctioning vehicle has now charred more than 26,000 acres in the Inland Empire, officials said Monday.

The Apple fire was ignited by “a diesel-fueled vehicle emitting burning carbon from the exhaust system,” according to a statement from the California Department of Forestry and Fire Protection and the Riverside County Fire Department.

Crews battling the blaze, which is burning north of Cherry Valley in Riverside County, have had to contend with challenging weather conditions, with warm temperatures and strengthening afternoon winds expected.

The fire has burned 26,450 acres and was

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Photographies immobilières professionnelles - NOVEA Immobilier Lyon 4

Le secteur immobilier a été l’un des secteurs professionnels les plus touchés par la crise dans notre pays. Selon les statistiques, les appartements d’aujourd’hui sont beaucoup moins chers qu’ils ne l’étaient à l’époque, mais trouver le bon appartement n’est pas chose facile. C’est là que le travail des agents immobiliers entre en jeu pour pouvoir vous aider pour acheter un appartement à Lyon 2 rapidement et au prix que vous souhaitez.

Pour pouvoir acheter un appartement à Lyon 2, il est essentiel de faire confiance aux conseils des experts d’une agence immobilière locale, pour les appartements à Lyon 2, … Read More

The Best Ways to Get Traffic From a Search Engine Optimization Services

Every online business needs to go through a well planned and thought out process before it gets established and achieves its purpose. The process is different from how a brick-and-mortar business is started and set, but the basics remain the same. One of the critical elements of establishing an Internet based business is getting your website search engine optimized.

Depending on the size and complexity of the business, search engine optimization may be a very detailed process if you want it to be practical and useful. Most successful website owners have been using seo online services to get their web … Read More