BMW UK CEO visits Retailer of the Year Williams Rochdale


Williams Rochdale received a visit from BMW CEO, Chris Brownridge, to celebrate the group winning the BMW Retailer of the Year Award.

IT beat more than 140 other BMW retailers, Williams Rochdale scooped both best regional and best national BMW retailer accolades.

Criteria included service, product knowledge customer satisfaction and sales success of both new and approved used BMW. The Rochdale team scored highly across the board

Williams Rochdale managing director Guy Adams, said: “We welcome Chris to our retail centre to present the awards and to recognise the contribution of every team member.

“Chris’s presence underlines the importance placed on striving for excellence by the company and I am proud that this commitment has been acknowledged at the highest level.”

Brownridge said: “Meeting the team and experiencing their enthusiasm, dedication to customer service and exceptional product knowledge has confirmed they are worthy winners.

“This is an exciting time in our industry, as we continue to add new models to our electric range and increase our focus on sustainability throughout our business.

“With the positive work culture here at Williams Rochdale it’s clear we are well placed for continued success, as the BMW brand continues to innovate and grow in the UK.”

Founded in 1909, Williams Group is a family-owned prestige automotive retailer which has grown from its first car showroom on Deansgate in Manchester to emerge as one of the North West’s most admired and respected automotive retail businesses.

The Williams Group franchises include BMW, MINI, Land Rover, Jaguar and BMW Motorrad with centres in Bolton, Liverpool, Rochdale, Stockport and the Manchester flagship centre at TraffordCity.

Pictured (l to r) are Owen Duncan, head of business for Williams, Chris Brownridge and Guy Adams.


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