PPA article What Car? and Autocar partner with Auto Trader for used-car sales

Car Trader is to electricity the made use of-automobile pages of What Car? and Autocar right after hanging a deal with the two Haymarket automotive makes.

The partnership will prolong product sales possibilities for Car Trader’s retailer partners by achieving a additional 24.9 million customers each calendar year.

Purchasers seeking at employed cars on each web page will now be introduced onto Vehicle Trader’s marketplace, which at present options nearly 440,000 employed cars.

Automobile Trader will also be the editorial sponsor for utilized-car reviews and feature article content, all of which will contain Vehicle Trader branding to enable push more recognition among the What Auto?’s and Autocar’s respective audiences.

Rachael Prasher, running director at Haymarket Automotive, publisher of Autocar and What Automobile?, reported: “This is a fantastic partnership in between two of Britain’s most significant and very best-identified car-shopping for brands.

“Visitors get there on the What Car? site at each phase of their car or truck-acquiring journey, from their earliest research to when they are completely ready to obtain, and the opportunity to connect our course-top made use of-assessment site visitors to the biggest utilised-automobile-obtaining market helps make excellent sense.”

Auto Trader COO Catherine Faiers extra: “We’ve extended been an admirer of What Car?, which has a heritage as extended and as prosperous as our very own, with both of those models synonymous with the Uk automotive-retail sector.

“At a time when the sector is going through new challenges, this partnership presents us an interesting prospect to bring new consumers on to our market a great deal previously in their journey, and in front of our retailer partners’ inventory.

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