In January, there were 7.4 million advert views of brand-new cars on Auto Trader, a 69% increase on pre-pandemic January 2020.
Thia also marks the highest number of views recorded in a single month. It equates to almost 10,000 views of a new car every hour.
January also saw a sharp increase in the number of individual users viewing a new car on Auto Trader, growing 14% year-on-year (YoY) and 19% on December.
This very strong level of consumer engagement resulted in a 98% YoY increase in the number of new car leads being sent to retailers last month.