Women in Retail: Brandie Linfante of Spectrum Automotive Holdings


Automobile Remarketing is recognizing the 2022 Gals in Retail honorees in the latest concern of the magazine and at Utilised Automobile Week this tumble in San Diego. 

With these awards, we precisely realize top rated leaders on the retail facet of the automobile field, such as honorees from dealerships, seller teams and third-social gathering companies/suppliers

Over the up coming few weeks, AR will be publishing Q&As with each of the honorees on this web page.

Next up is Brandie Linfante, main marketing officer at Spectrum Automotive Holdings.

Auto Remarketing: What do you enjoy most about operating in retail automotive, and what would you change?

Brandie Linfante: The automotive retail business is changing, acquiring, and reinventing alone with unprecedented pace as a result of recently set up customer anticipations, and the motivation to greater serve effectively-informed shoppers. Innovation, engineering, and digitalization are on a rapidly monitor. I seriously appreciate that this is a dynamic marketplace with a reliable fl ow of new and hard possibilities.

What I consider I enjoy most is that there is these kinds of a sturdy dedication to excellence in automotive. Another prime priority is the shopper fulfillment. We are constantly on the street shifting in the direction of anything greater, and a far more profitable tactic. As to what I would alter, it would be to additional the advancement and progression of ladies in automotive the place historically we have been an underutilized populace. Encouraging gals early in their professions to pursue their plans and ambitions inside of the business, as very well as a fundamental knowledge of what a fantastic operating setting suggests to women of all ages are vital in encouraging this initiative acquire ground.

AR: What is the prime development you are watching in retail automotive this 12 months?

Linfante: When we have all been living through decades of the automotive evolution, we are now in the process of the 2030 automotive revolution. The top rated craze I am centered on is the advancement of electrical automobiles and how that will transcend the landscape. How will it aff ect our infrastructure and what will the environmental influence be? Who will emerge as new players, what new products and solutions will surface, and how will consumers and the markets respond?

AR: What piece of profession information would you give your youthful self?

Linfante: Believe in your instincts. You know what you are able of, so do not be fearful of exhibiting it. Check out, listen, and study from others. By no means be hesitant to attain outdoors of your comfort and ease zone.

You can system in advance to give oneself way and clarity, but normally anticipate that the strategy can (and most probably will) transform.

AR: What has been the best key to your accomplishment in retail automotive?

Linfante: Maintaining customers’ demands to start with. Purchaser services and gratification is a prime priority for our corporation. Constantly strive for awesomeness. Be a differentiator. As main marketing officer for Spectrum Automotive Holdings, I get to do the job with the brightest and the greatest colleagues in the sector. Innovation is a precedence.

I have the reward of remaining a portion of a staff who is highly determined and pushed to triumph. By embracing innovation and system we have eff ectuated improve, developed relationships concerning consumers and our makes, and are regularly building manufacturer consciousness and loyalty.


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